Commentary

And the Winners Are...

Standard, Flash or Rich Media Banner
Organic, Inc.
Warner Bros. International/"Harry Potter and the Order of the Phoenix"

Standard, Flash or Rich Media Expandable Banner
Carat
Reebok, Football

Video Appearing in a Banner, Preroll, Interstitial or In-stream Unit
Creative Digital Group
EyeWonder

Standalone Video
Schematic
Nissan

Contest/Promotion/Sweepstakes
A&E
The Sopranos A&E Connection Game

Use of User Generated Content by an Advertiser
Billboard/LG
Billboard/LG Mobile Beat Contest

Use of Widgets
Crew Creative Advertising
Discovery Channel/"Deadliest Catch"

Use of Virtual Worlds
Converseon
Plant It 2020/"Second Chance Trees"

Campaign in Social Media
Carat
Adidas

Email Campaign
Brides.com
Brides.com Weekly Newsletter

Mobile or Wireless Campaign
The Hyperfactory/Ogilvy Hong Kong/Aura Interactive Australia
Motorola

Rich Media Campaign
Deep Focus
HBO/"Flight of the Conchords"

Search Campaign
Carat
Reebok (RBK Custom)

Video Campaign
Imagination Ltd.
Ford/"Where Are The Joneses?"

Viral Campaign
Deep Focus
Court TV/"Parco P.I."

Content Integration
Starcom USA
Kellogg's/Special K

Advertising/Promotion Web/Microsite
AKQA
Visa Signature

Creative Breakthrough
The Hyperfactory/Ogilvy Hong Kong/Aura Interactive Australia
Motorol

Best in Show
The Coca-Cola Company
"The Extreme Diet Coke & Mentos Experiments"

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