Intel is the Latest Tech Company to Make I.T. Cool
Produced, directed and written by Christopher Guest (director of comic movies like "Best in Show"), "Everything Has Changed" and "Set I.T. Managers Free" promote Intel's vPro and Centrino Pro, products that allow IT users to service PCs remotely and securely.
The online-only films star Dan Finnerty, lead singer of cover band the Dan Band, and up and coming rocker Rob Giles, singing about how I.T. managers used to work until upgrades came along.
Created by McCann Erickson and MRM Worldwide, the films use I.T. lingo average folk probably never heard of, such as PEBKAC (Problem Exists Between Keyboard and Chair), an inside name for incompetent non-techies.
Outdated OS and system threats were the only lingo I could decipher on my own, although I should have known that "Trying to send Melissa home and riding the Trojan horse goodbye" were sly references to famous computer viruses of the past. Wasn't Melissa named after a stripper?
This isn't the first time that a technology company used humor in a consumer campaign. Symantec created its own adverband called RockDotRock that sang only about protecting users from phishing scams.
Fortify Software, another security software solutions provider, launched a Web site and print campaign that revolved around the imaginary country of Hackistan, a nation where security risks are plotted.
Recent Creative Media Blog Articles
-
Fashion, Food And Street-Legal Drugs May 20, 4:06 p.m.
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using ...
-
Car Paint, Heal Thyself May 13, 2:40 p.m.
Nissan has developed self-healing paint, a technology that renders a car scratch-proof. Does this spell the ...
-
Mail A Letter -- It Could Save A Life May 6, 3:24 p.m.
New technology, like social networks, not only reconnects old friends and relatives but sheds light on ...
-
A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine April 29, 3:43 p.m.
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The ...
-
A Campaign That Uses Its Noodle, Literally April 22, 4:55 p.m.
Nothing beats indulging in various ethnic cuisines while on vacation but what to do when a ...
-
Look Up: Agency Transforms Water Tower Into Art Projector April 15, 4:39 p.m.
Rusty, the 100-year-old water tower that resides on the roof of Carmichael Lynch in Minneapolis, received ...
-
The Latest Impulse Buy: A Car? April 8, 3:14 p.m.
When I think of impulse buys, I think of the candy section at the grocery store ...
-
Ketchup Art Marks Condiment Brand's 50th Anniversary April 1, 4:37 p.m.
We’ve all heard the term “playing with your food” -- but what about playing with your ...
-
Driving Dogs Continue To Drive Adoptions In New Zealand March 18, 4:33 p.m.
A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. ...
-
Hospital Targets Doctors With DM Poster Of The Hippocratic Oath March 11, 3:59 p.m.
The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, ...
Be the first to comment on "Intel is the Latest Tech Company to Make I.T. Cool "
Leave a Comment