News Brief
Underscore Marketing Names Media Director
Oct 18, 2007, 6:00 AM
Independent media agency Underscore Marketing LLC today announced the hiring of Stephen Donaldson as Media Director in its New York office.
Among Donaldson's responsibilities will be managing the Wyeth Consumer HealthCare business and other accounts. Prior to joining Underscore, Donaldson held key agency positions that serviced multiple health care and pharmaceutical brands, including AstraZeneca at Avenue A|Razorfish, Johnson & Johnson at J2@UM, and Novartis at MindShare Interaction.
Donaldson has also worked with a diverse range of clients including Boston Scientific, Northwest Airlines, New School Online University, and Sony.
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