ContextWeb Opens ADSDAQ Exchange To All Publishers
Until now, the ADSDAQ exchange has been only open to a select group of publishers, including A&E Television Networks (including History.com, Biography.com and AETV.com), Raging Bull and Salary.com.
The Selling Desk will increase ADSDAQ's reach to the dedicated communities found on niche content sites and blogs. Advertisers that participate in the exchange will reach a much larger audience, and will find a greater amount of inventory that will meet their bid prices. According to Media Screen, interest in the products and brands advertised on smaller sites and blogs is actually higher than on larger sites--42% versus 38%.