News Brief
ContextWeb Opens ADSDAQ Exchange To All Publishers
Oct 18, 2007, 6:00 AM
Contextual online advertising exchange ContextWeb has opened its ADSDAQ ad exchange to all site publishers. The self-service ADSDAQ "Selling Desk" (http://exchange.contextweb.com/sellingdesk), allows publishers to name the CPM they would ask for their inventory.
Until now, the ADSDAQ exchange has been only open to a select group of publishers, including A&E Television Networks (including History.com, Biography.com and AETV.com), Raging Bull and Salary.com.
The Selling Desk will increase ADSDAQ's reach to the dedicated communities found on niche content sites and blogs. Advertisers that participate in the exchange will reach a much larger audience, and will find a greater amount of inventory that will meet their bid prices. According to Media Screen, interest in the products and brands advertised on smaller sites and blogs is actually higher than on larger sites--42% versus 38%.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "ContextWeb Opens ADSDAQ Exchange To All Publishers "
Leave a Comment