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Toyota Responds To 'Consumer Reports' Downgrade

Toyota countered the tsunami of press around Consumer Reports' notice that it will eye Toyota more critically after downgrading its ranking of several it its vehicles sold in the U.S.

The Torrance, Calif.-based sales arm of the Japanese auto giant says its Toyota, Lexus, and Scion brands led the industry with the greatest number of models--17--ranked "Most Reliable" in this year's "Consumer Reports Reliability Survey."

"With dozens of models from three dozen makes vying for a spot on the magazine's 'Most Reliable' list," the company says, "only 39 were chosen. Toyota, Lexus and Scion models accounted for 44 percent of the list."

"Over all, this survey reflects well on our products," said Toyota Motor Sales Executive Vice President Jim Lentz, in the release. "However, we're taking measures every day to continue to sharpen quality and enhance customer satisfaction."

--Karl Greenberg

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