Nokia's Acquisitions Reflect Expanding Strategy

The Boston Globe, Thursday, October 18, 2007 11:30 AM
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In the midst of an acquisition spree and corporate restructuring, Nokia--which makes one of every three cell phones sold worldwide--is positioning itself to compete against MySpace, iTunes and Google. The company has expanded its business strategy, leveraging its market share to create an ongoing relationship with the customers who own its gadgets.

Nokia has said it will reorganize in January to include a unit dedicated to software and services. Over the past year, it has made acquisitions unusual for a gadget maker, including Loudeye, a digital music platform and distribution company, Twan go, which developed a platform to let people share content online and on their phones, and Navteq, a navigation and mapping company.

Nokia also has launched Mosh, a social network that allows sharing of media online or from a phone. In late August, it unveiled Ovi, a portal to Nokia's Internet services that will initially include a music store, maps and games. Most recently, it bought Boston-based Enpocket, a major player in the nascent mobile ad space.

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