• SEO Theory, Thursday, October 18, 2007 3:30 PM

Search theorist and strategist Michael Martinez' list of 20 SEO tips is not for the faint of heart. No, suggestions like "stop using keywords in your URLs" and "redesign your Website at least once a year" might actually throw logical, experienced search pros for a loop, as they seemingly fly in the face of what seems like common sense SEO.

But Martinez' piece is about going beyond the boundaries of "common sense SEO" and getting hardcore - by doing things that force continual learning about SEO as a craft. From gaining the competitive edge that comes from observing what you like best about some sites (and what you hate about others), to watching what a non-search pro instinctively does when he or she attempts to create a site -- these tips are aimed at helping search pros evolve in tandem with the ever-changing search practice.

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