• October 22, 2007

REvolution, the Chicago-based integrated sports marketing and media services agency, has hired Darren Marshall, former Knowledge Networks (KN) executive and industry leader in sponsorship ROI methodology, to guide rEvolution's Sponsorship Research Group.

The new group offers clients a unique combination of access to the state-of-the-art KN ROI model, as well as Marshall's unrivaled experience regarding strategy and activation of sponsorships in order to maximize ROI.

Earlier this year, rEvolution announced a strategic partnership with Knowledge Networks, an industry leading market research firm, and later another joint venture with Alphacution, a leader in software solutions, to deliver the next generation of consulting services.

The research foundation of the group is rooted in KN's innovative sponsorship ROI model developed by Marshall at KN in conjunction with other KN team members with active input from one of the world's largest beverage companies. KN's model is viewed as the only one to truly isolate and quantify the additional sales generated by a sponsorship.

Marshall's move to rEvolution signifies the next step in the growth of rEvolution's Research Group and allows Marshall to foster broader client ties, while also accelerating change within the sponsorship research industry.