Levelwing Media, Bridgestone Cement Relationship

  • October 23, 2007
Levelwing Media has extended its relationship of the past four years with Bridgestone Firestone North American Tire, LLC, which is part of the Bridgestone Corporation global family of companies. Levelwing Media will serve as the agency of record for all interactive and Internet media initiatives for BFNT through 2010.

The Richards Group handles creative and broadcast for the company's "It's Bridgestone or Nothing" campaign. Gish, Sherwood & Friends leads the print initiatives. Levelwing Media handles the Internet and interactive advertising media components for the campaign.--Karl Greenberg

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