News Brief

Virgin Mobile Launches Community

Virgin Mobile USA has launched Studio V, a mobile content community that lets customers share user-generated graphics and ringtones, as well as get phone credits with each download.

Users can upload and edit photos and other graphics to make personalized wallpapers, and select from a catalog of audio tracks to create ringtones.

Content creators will earn 10 cents for each item purchased, credited to their Virgin Mobile accounts. The user-generated wallpapers will cost $1.99, and ringtones will cost $2.50.

The move is part of a broader effort by the youth-oriented mobile service to appeal to its core audience with more social networking features.

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