Bridge Pharmaceuticals Names New Marketing VP
Lagrotteria has more than 20 years of health-care sales experience in a wide variety of leadership positions. Prior to Bridge, Lagrotteria was vice president/global sales and marketing for Bilcare, a provider of drug development services in the U.S., India, and the U.K. Previously, he was vice president/global business development for Charles River Laboratories and senior vice president/sales, marketing and strategic initiatives, for Medifacts International.
Gaithersburg, Md.-based Bridge provides cost-effective, high-quality FDA-compliant drug development services for pharmaceutical, biotech and government clients.
--Tanya Irwin
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