24/7 Real Media Buys Web Analytics Company
Jan 22, 2003, 12:00 AM
24/7 Real Media, Inc. yesterday acquired Web analytics platform Insight First. According to company officials, the addition of Insight First to 24/7’s existing suite of technology solutions gives 24/7 a leadership position as the one-stop-shop for the strategies and tools needed to address the three principal components of interactive communication: technology, content and audience management. The company is now poised to offer a technology platform that merges advertising delivery and content analytics. In conjunction with the acquisition of Insight First, the company’s founder and chief executive officer, Tony Schmitz, has joined 24/7 Real Media as chief technology officer. 24/7 Real Media will cross-sell Insight First and Open AdStream to each other’s customer base to enhance Web publishers’ ability to monetize their sites. Insight First’s clients include MTV, Nickelodeon, VH1 and UAL Loyalty Services.