Lifetime Launches Anti-Violence Campaign
Jan 22, 2003, 12:00 AM
In partnership with leading non-profit organizations and governmental officials, Lifetime Television next month will launch its annual campaign "Our Lifetime Commitment: Stop Violence Against Women," offering women and their families lifesaving information and support. In addition, this year, Lifetime joining its partners in a new effort to encourage women and men to work together to stop the violence. Lifetime will use its reach to send the message that we all need to stand together and speak out – women and men – to end the violence. Lifetime's campaign will complement the current efforts of organizations and individuals to reach out to men, including NCADV, the Family Violence Prevention Fund, MVP Strategies, Grammy-Award winning singer/songwriter Michael Bolton, actor Victor Rivers, former NFL-star Don McPherson and others. "Our Lifetime Commitment: Stop Violence Against Women" will include extensive on-air programming, online content and outreach around the country to raise awareness of domestic abuse and sexual assault and to offer important information and resources on how women and men can help make a difference in their own lives, families and communities. The campaign is sponsored by Maybelline, PEDIGREE(R) Food for Dogs and T-Mobile.