News Brief
SinglePoint To Power NBC Mobile Marketing Push
Oct 31, 2007, 6:01 AM
SinglePoint announced that NBC Universal has selected the company to launch one of the biggest company-wide mobile marketing initiatives ever conducted by a media company.
Under the terms of this strategic deal, SinglePoint will manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contests, "breaking news" text alerts, and the delivery of personalization content across the myriad of NBC Universal properties, making this the single largest Interactive Television (iTV) deal of its kind in the mobile marketing space, according to SinglePoint.
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