360i is the search division of New York-based Innovation Interactive, and the first search-centric digital agency to win the award. Clients include NBC Universal, Scripps Networks and Office Depot.
"The enthusiasm and results-driven approach by the 360i team has set them apart as a category leader, making them exceptional business partners and worthy of the Google Marketing Machine Award," said Penry Price, Vice President, Advertising Sales, Google North America.
"An innovative and methodical agency, 360i continues to bring new ideas to the table to ensure it's constantly pushing the envelope for its clients, and we thoroughly enjoy that commitment to excellence and ingenuity."