HGTV Dream Home Drives Traffic To Site
Jan 24, 2003, 12:00 AM
Traffic to HGTV.com skyrocketed 341% during the week ending January 19, as surfers from home flocked to the site to enter the 2003 Dream Home Giveaway online. Since the announcement of the sweepstakes in late December, Nielsen//NetRatings finds that traffic to the site has nearly quintupled to over 1.5 million surfers. Nielsen Media Research reveals that TV ratings for the cable network totaled more than 1.1 million viewers on January 1, the same day a televised tour of the house aired.