News Brief
Wallpaper As Interactive Ad Vehicle
Jan 24, 2003, 12:00 AM
A new software program from ScreenTime Media gives marketers a fresh strategy for promoting their products, services and corporate identity on customers' computers. The program, called SWF Desktop, makes it possible to quickly create branded computer wallpaper with dynamic updating capabilities that can be used to deliver new product announcements, promotions and other information directly to users' desktop screens on a regular basis. The wallpaper's presence on the desktop allows marketers to deliver multiple impressions every day. End users can download the wallpaper from a marketer's website and use it to personalize their PCs, while marketers can continually refresh the content. Dynamic components can range from new product information to coupons, special offers, event calendars, photos, and buttons allowing users to order merchandise or link directly to a site. This interactivity is provided by SWF Desktop's industry-first ability to easily and reliably convert Macromedia Flash or Swish .swf files to wallpaper. ScreenTime Media is used by companies including Intel, IBM, Paramount Pictures, Disney, Chiat Day, Ford and Mercedes.
Recent Online Media Daily Articles
-
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ...
Be the first to comment on "Wallpaper As Interactive Ad Vehicle"
Leave a Comment