Corzen Says Newspapers Down
Jan 27, 2003, 12:00 AM
Media market data provider Corzen released its final estimate for US media spending in 2002, showing a decline in newspaper advertising revenues declined for the first time since 1991. The overall decrease of 0.6% in 2002 versus 2001 is attributable to the fall-off in recruitment classified advertising. Other advertising categories grew in 2002, most notably online advertising, which grew a robust 46.7%. Advertising in radio was up 8.2%; cable-TV was up by 5.9%; and broadcast TV grew by 5.2%.