News Brief

Silverpop Gets Better

Silverpop launches new capabilities along with latest release of Silverpop Dynamic Messaging Silverpop, a provider of comprehensive email marketing solutions, yesterday announced an answer to the time-consuming problem of sending multiple emails related to a single campaign - Campaign Automation. Silverpop’s Campaign Automation allows marketers to set up a sequence of mailings and templates, create list segments, and define a set of business rules stating when each recipient should receive their messages; Silverpop’s technology automates every aspect of the campaign.