News Brief
ABCSearch.com Joins ValidClick AdExchange
Nov 19, 2007, 7:15 AM
ABCSearch, the largest privately held pay-per-click (PPC) Ad Network, has joined the new ValidClick AdExchange as a launch partner.
ValidClick AdExchange, introduced at ad:tech NY, is the first open, quality-controlled, PPC marketplace. It is a product of an exclusive technology alliance between Think Partnership Inc. and Fair Isaac Corporation, a provider of analytics and decision management technology.
The ValidClick AdExchange aims to protect online advertisers from click fraud and low click quality.
--Tanya Irwin
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