Adidas has joined as an official global marketing partner of FIFAworldcup.com, the Official website of the
2002 FIFA World Cup. As a FIFAworldcup.com sponsor,
adidas is reaching soccer fans globally and regionally through customized marketing programs, such as exclusive title sponsorship, customer usage promotions, and various multi-media advertising units
to deliver its message. Also, adidas will receive additional visibility across the global Yahoo! network.
