Richman Named Digital Services Chief At MediaVest, Succeeds Bader
Nov 20, 2007, 7:01 AM
Amanda Richman has been named senior vice president-digital services at MediaVest. Richman, who has been digital group client director on the Procter & Gamble account at MediaVest, succeeds Eric Bader, who left the agency to pursue a new endeavor in the mobile marketing industry. In her new role, Richman will oversee the digital media strategy for more than 20 of the agency's clients, including Coca-Cola Co., Continental, Mattel, P&G, Wal-Mart and Wendy's. She will oversee a team of 90 digital professionals in New York and Los Angeles, and will report to Lisa Donohue, president of connections strategy.