News Brief

Don't Be A Turkey: JCPenney Teaches Men To Apologize

In banner ads on, JCPenney is reaching out to the loutish ranks of fantasy football players, with pre-made e-mail cards offering apologies--in advance--for bad Thanksgiving behavior.

"Apologies for Dummies/fantasy football means always having to say you're sorry" provides pictures of a handsome mannequin, posed with an uncooked turkey, spilling his wine, and lighting the bird on fire. It's all at

--Sarah Mahoney

Tags: retail
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.