Eyeblaster, Inc. has launched Version 4.0 of its rich media ad management platform. The new version allows easy creation and management of banner ads that launch floating ads, extensions and full-page
commercials when initiated by the user; rich media ads that leave a banner ad as a reminder; and ad replay upon user request. The new release is immediately available on the desktops of over 100
agencies and over 300 publishers and networks currently using the Eyeblaster platform. The Eyeblaster platform is used to run TV-quality ads in a variety of formats, including floating ads,
interstitials, background ads and full-page commercials, using Macromedia Flash, GIF animation and streaming video and audio.
