NBC Offers Interactive Ads

NBC Universal will begin offering nteractive advertising services and subscribe to a ratings service from TiVo, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations.

Advertisers that buy television commercials on those networks and television stations will have the option of adding an interactive component to those spots.

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