NBC Offers Interactive Ads

NBC Universal will begin offering nteractive advertising services and subscribe to a ratings service from TiVo, the companies said on Tuesday. The agreement covers GE's 14 networks -- including NBC, Telemundo and Bravo -- as well as its 10 NBC-owned TV stations.

Advertisers that buy television commercials on those networks and television stations will have the option of adding an interactive component to those spots.

Read the whole story at Reuters »
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