Traffic to the Hitwise 100 Retail Index, which is comprised of the top 100 retail Web sites, received 5.07% of all U.S. visits on Nov. 26, 2007--representing an increase of 26% versus Nov. 27, 2006, which received 4.02% of visits.
"Following a strong holiday weekend, consumers continued to shop online on Cyber Monday, increasing visits to retail sites from last year," said Heather Dougherty, director of research, Hitwise. "Traffic to the electronics and video games categories experienced the strongest growth as shoppers searched for products such as GPS navigation systems and Nintendo Wii consoles."
--Nina M. Lentini
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