ADSDAQ Ad Exchange Attracts 1,500 New Members
The new Web-based offering allows small- and medium-sized content publishers to join the ADSDAQ Exchange in less than five minutes by going to (http://exchange.contextweb.com/sellingdesk/index.html. The additions more than double the number of Web publishers working with ContextWeb's ADSDAQ to 2,500.
In a survey of the new publishers using the self-service option, 84% said they would recommend the ADSDAQ Exchange (http://www.ADSDAQ.com) to other publishers, and 90% were pleased with the quality of advertisers running on their site through the program.
The 1,500 self-service publisher sites join a variety of other large destination Web sites, including over 100 of the comScore 250 including SI.com, Salary.com, Local.com and Belo Interactive. --Tanya Irwin