Hey, Watch Where You Stick That Thing
The military has gotten schooled in online ad placement — the hard way. In October, that bastion of investigative journalism, USA Today, informed recruiters that the Army, Navy and Air Force had placed thousands of ads for recruits on glee.com, a networking Web site for “gays, lesbians, and everyone else.” As reported by USAToday, recruiters for the Army National Guard, a branch that alone will spend $6.5 million on Internet recruiting this year, did not know they were advertising on, as a military spokesperson put it, “that particular Web site.”
Using a private ad agency, military services purchased, among others, the “diversity and inclusion” package with monster.com, which has an alliance with Community Connect, GLEE’s parent company. Clearly, the military didn’t ask and nobody at Monster told. In fact, it seems very likely that someone along the line was having a bit of fun with the military’s sense of tolerance, but Monster will no doubt be more careful in the future.
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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