IGN Entertainment Acquires Rotten Tomatoes
Rotten Tomatoes will be IGN Entertainment's third acquisition in the past 12 months, following the company's acquisitions of GameSpy Industries and TeamXbox. The transaction broadens IGN's coverage of the movie and DVD markets, which are similar in demographic and spending habits to the video and PC games markets reached by its other sites.
Rotten Tomatoes' addition to IGN Entertainment's portfolio increases the size of the demographic audience the company already offers advertisers. According to comScore Media Metrix,Ô Rotten Tomatoes reached a worldwide audience of 5.2 million in May, 2004, and, when combined with other IGN properties, it would have reached an unduplicated audience of 22.9 million in that same month.