News Brief
IGN Entertainment Acquires Rotten Tomatoes
Jun 29, 2004, 12:00 AM
Games and entertainment Web publisher IGN Entertainment, previously IGN/GameSpy, Tuesday announced that it has signed a definitive agreement to acquire Rotten Tomatoes, a destination site for casual and hardcore movie and DVD buyers. The acquisition enhances the company's offerings to its target 18 to 34-year-old demographic audience, adding another vertical property for advertisers.
Rotten Tomatoes will be IGN Entertainment's third acquisition in the past 12 months, following the company's acquisitions of GameSpy Industries and TeamXbox. The transaction broadens IGN's coverage of the movie and DVD markets, which are similar in demographic and spending habits to the video and PC games markets reached by its other sites.
Rotten Tomatoes' addition to IGN Entertainment's portfolio increases the size of the demographic audience the company already offers advertisers. According to comScore Media Metrix,Ô Rotten Tomatoes reached a worldwide audience of 5.2 million in May, 2004, and, when combined with other IGN properties, it would have reached an unduplicated audience of 22.9 million in that same month.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "IGN Entertainment Acquires Rotten Tomatoes"
Leave a Comment