The New York Times Company announced that advertising revenues for the company's Newspaper Group decreased 8.9% in February 2002 compared with results for the same month last year. This 8.9% decline
represents a sequential improvement compared with the Newspaper Group's 19.8% and 14.4% year-over-year declines in December 2001 and January 2002. This sequential improvement has continued in March.
As anticipated, a switch of the Easter holiday from April last year into March this year will moderate this trend later in the month. Easter is traditionally a day of little advertising at The New
York Times and The Boston Globe. The company expects, however, to experience the positive impact of this holiday switch in April.
