• December 12, 2007

Digital services firm Sapient has named Tomas Siedleczka as creative director.

He previously held the same position at Ogilvy NYC. Sapient officials said Siedleczka's hiring would allow the company to further expand its marketing services arm, Sapient Interactive.

At Ogilvy NYC, Siedleczka was responsible for Cisco's day-to-day interactive marketing initiatives, including its "Human Network" campaign. Previously, he oversaw creative for brands including Volvo, Jaguar, Exxon Mobil and Dos Equis. Before joining Ogilvy NYC, Siedleczka was part of a creative leadership team for Euro RSCG 4D in New York.

--Mark Walsh