Maytag to Consolidate Media Buying
Mar 16, 2002, 12:00 AM
Maytag Corporation has announced that it will consolidate its media buying under one agency for all of its brands, including Maytag, Jenn-Air, Amana and Hoover. The company has retained Chicago-based Jones-Lundin Beals as its search consultant. The announcement marks the final phase of a planned media transition process, according to David Miller, senior director, brand management, Maytag Appliances. ``Putting all media buying under a single umbrella will leverage efficiencies and maximize effectiveness across all Maytag brands,'' Miller said. ``We will also evaluate the media planning processes as well and make a decision whether to also consolidate this function at that time.''