BBDO New York Takes Home Top Addy
Mar 16, 2002, 12:00 AM
BBDO New York captured the top honor at the 2002 New York Addy Awards held at Manhattan's prestigious Sky Club last Thusday. The agency was awarded "Best of Show" for its new "Bold and Daring" television campaign on behalf of Frito-Lay's Doritos brand chips. The humorous campaign, which also received three Gold Addys, is targeted to teens and stars "Clive," an unidentified, but eccentric, European-sounding spokesperson, in the middle of a grass field, asking viewers the question, "Yes, my friend you are bold. But, are you also, daring?" In addition to "Best of Show," BBDO New York was also the recipient of the first-ever "New York Pride Award," presented by the New York Addys in recognition of the agency's "New York Miracle" campaign.