News Brief

DoubleClick Releases DART Enterprise 5

DoubleClick Inc. today announced the launch of DART Enterprise 5, the newest version of DoubleClick's AdServer technology. According to the official announcement, DART Enterprise 5 provides customers with creative templates for improved trafficking and administration, enhanced inventory management features, multi-event analysis, and additional Application Program Interfaces (APIs) for platform integration. DART Enterprise 5's customers will continue to leverage the robust and scalable architecture and flexible business object framework that AdServer provided, in addition to the industry's leading real-time ad-hoc reporting and fully extensible design. In the past four months, more than twenty DoubleClick customers worldwide have licensed or migrated to DART Enterprise 5.
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