News Brief
May 2002 - Internet Sweeps Month
Mar 19, 2002, 12:00 AM
Adding a digital twist to a television industry institution, The International Academy of Arts and Sciences and Nielsen//NetRatings will launch the first-ever Internet Sweeps Month in May 2002. The inaugural Internet Sweeps Month determines the winner for three new awards: Rising Star, Top U.S. Property and Top Global Property. Aiming to direct both consumers and industry decision-makers to the most popular sites on the Internet, the awards are based on Nielsen//NetRatings' Internet audience rankings. The Rising Star award recognizes the site that grows the fastest in May 2002 as compared to the first four months of the year. The Top U.S. Property and Top Global Property categories reward the big Internet players who attract the most surfers in the U.S. and globally during the month of May.
Recent Online Media Daily Articles
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Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
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Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
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Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ... -
Tablets Gain Popularity With Shoppers May 22, 8:53 a.m.
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to ...


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