Optimedia U.S. tapped Frank Friedman to become head of local broadcast for the agency. He succeeds Ellen Drury, who recently left the agency. Friedman was previously senior vice president and managing
director of Optimedia Indianapolis, and will continue to oversee that agency as he transitions to his new role. In addition, Jay Shemanske, current vice president and director of strategic
communications for Optimedia Indianapolis, will handle client responsibilities and day-to-day management of that office.--
Amy Corr
