Universal McCann On Edge, Intel Reviews
Universal McCann could take a big hit as Intel has put its media-buying account into review. While the Interpublic Group shop is the incumbent and plans to defend, it is unclear which agencies it will have to battle for the $98.2 million in spend.
Universal McCann snared the business in a holding company review in 2005 when McCann World Group beat out rivals DDB Worldwide and then-incumbent Havas. But according to insiders, Intel is unhappy with Interpublic and a creative review could soon follow.