An article which appeared Tuesday in
MediaDailyNews titled "McPheters: Positive Results for Place-Based Distribution" incorrectly stated that the average number of magazines in waiting areas,
and the average number of readers, were based on proprietors' observations. In fact, the statistics in the AudienceLab Study of Place Based Distribution were quantitative, based on traffic counts,
percentage of of visitors and employees who read the magazines, and the number of copies in the waiting rooms.
