Razorfish, Comcast Develop Promo Spots
Mar 21, 2002, 12:00 AM
Razorfish, Inc., the digital solutions provider, today announced that it has completed the development, design, and production of on-air promotional spots for Comcast Corporation. Comcast showcased the spots at the recent CTAM cable industry conference at the Century Plaza Hotel, Los Angeles. The spots are intended to promote the unique programming available to Comcast's digital customers - either digital basic or video-on-demand (VOD) content. Razorfish developed the spots to reinforce the value of digital service to Comcast customers, and to help encourage analog subscribers to upgrade to digital.