MSN Announces Awards Finalists
MSN will award a Best in Show prize for the best overall entry, along with first- and second-place awards in three categories: Branding, Direct Response and Rich Media, based on creative execution, innovation and effectiveness. The Best in Show winner will receive $25,000 and the Emmessennys trophy. First-place winners of each of the other categories will receive $10,000, and second-place winners will each receive $5,000.
In addition to the online awards competition, MSN recently debuted a new program to support online creativity among traditional agency creative departments called "Creative Connection. The program recruited creative powerhouses from Deutsch, Crispin Porter + Bogusky, and Wieden & Kennedy and offered them free reign and media on the MSN Network to develop unique online campaigns for clients of their choosing.