Working Families has been part of a broader campaign to counter WakeUpWalMart.com and Wal-Mart Watch, founded by two unions. They
were launched in 2005 to shame the retailer into changes, including better pay and benefits.
Working Families featured a national steering committee of small business owners, clergy and academics who spoke out in favor of the retailer. In its heyday, the Web site traded almost daily barbs with the union critics. At one point Working Families created another site--paidcritics.com--that attacked the individuals behind the union campaigns.
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