GNC Names Kaplan CMO

  • December 26, 2007
Pittsburgh-based General Nutrition Centers has named Beth J. Kaplan as president, chief merchandising and marketing officer. She will focus on brand-building initiatives for the nutritional supplement retailer.

Kaplan previously held senior management roles at Limited Brands, Rite Aid and Procter & Gamble. At Rite Aid, Kaplan negotiated the drug store retailer's strategic alliance with GNC.

--Tanya Irwin

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