Microsoft and Anheuser-Busch have announced an interactive bar program for Budweiser and the Xbox. More than 300 Xbox systems and RCA televisions will be used to showcase Xbox games through
approximately 1,200 promotions per week. The promotion provides an open-play format in which consumers 21 and older can play new video games while visiting bars and clubs. The national program will be
conducted in more than 100 markets by nearly 300 Anheuser-Busch wholesalers from Oct. 28 through the end of the year. A full line of Xbox/Budweiser point-of-sale materials and premium items will be
offered. In addition, adult consumers can win giveaway items such as Xbox games or merchandise coupons by participating in the promotion.
