• Apollo SEM , Thursday, January 3, 2008 1:45 PM

Each of the big three engines offers PPC ad conversion tracking via a snippet of code that Webmasters can embed on their thank you or confirmation page -- but the Apollo SEM team found out that many site owners either aren't using the trackers or just aren't aware of them.

Google illustrates the process of snagging and embedding the code via a Flash-based presentation -- including a thorough explanation of what conversions are and why tracking them is beneficial.

For Yahoo Search Marketing, find the conversion tracking code in the dashboard under the "Administration" tab, then click on the "Analytics" link and enable the feature.

Meanwhile, finding the conversion tracking code with Microsoft's adCenter isn't exactly simple. Once logged in, Webmasters need to head to the "Account Summary" page, click on an active campaign and move through a series of clicks and settings before finally reaching a "Track Conversions" box that will ultimately produce the embeddable code.  

Read the whole story at Apollo SEM »