• SEO Scoop , Thursday, January 3, 2008 1:45 PM

The concept of social media optimization (SMO) took hold in 2007, and now that search marketers have witnessed how traffic from social networks, blog comments and forums can help boost their rankings, expect the trend to continue.

Dan Zarrella does guest author duty on the SEO Scoop blog and lays out a set of in-depth tips for maximizing your social media optimization efforts, starting with never submitting your homepage URL as linkbait on a social media site. Since you want to drive traffic to specific pages or articles with each SMO campaign, you'll need to create a unique subpage URL that community members can link to.

His tips also include engaging other bloggers or site owners to continue the discussion on their site, as well as creating space for readers to leave feedback on blog posts or articles -- as the comments stream will often feature keyword-rich posts that can end up driving more organic traffic.

Read the whole story at SEO Scoop »