• Mediaweek, Tuesday, January 15, 2008 10:45 AM

Looking to benefit from consumer interest in "green" lifestyles, National Geographic will convert its Green Guide bimonthly newsletter to a full-fledged quarterly magazine. Set to roll in early March, National Geographic Green Guide will have tips for leading an eco-friendly life, home improvement advice, product news and reports on environmental issues. The premiere issue will examine ways American homeowners can reduce their carbon footprint.

"Written for general consumers, not for enviromaniacs, NNational Geographic Green Guide is chock-full of simple, useful ideas, broken down into achievable steps that make 'going green' a gradual and affordable process rather than an all-or-nothing plunge," says Seth Bauer, editorial director. The initial rate base guarantee is 100,000 and the book will go for $4.95 at outlets like Barnes & Noble, Whole Foods Market and Hudson News, with an annual subscription rate of $15.

National Geographic bought the Green Guide newsletter and Web site last March 2007 from founder and publisher Wendy Gordon. The newsletter was discontinued last month, but the Web site is still updated weekly.

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