• Ad Age, Wednesday, January 16, 2008 11:15 AM

Retailer Burlington Coat Factory has put media duties on its $70 million advertising account into review, endangering Initiative's longtime hold on the business. "We have had a long and successful relationship with Initiative," says Garry Graham, Burlington's executive vice president of marketing. "However, we feel it is time to explore the range of resources that are available to us in this fast-changing retail marketplace."

The agency will get to defend a review to be handled by consultancy Ark Advisors. A decision is expected in the second quarter. The creative portion of Burlington's account had been handled by Sheer Advertising. But that shop closed last year and that part of the business has been taken in-house.

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