News Brief

Domino's Challenges Consumers To Create Perfect Pizza

Domino's is dangling $500 worth of pizza and wings as the top prize in a contest that challenges consumers to create their idea of the perfect pizza.

Using the Big Fantastic Deal (BFD) Builder at, consumers will be able to choose crust, sauce, cheese and toppings to create a digital pizza, name and register it in a database.

The creator of the most creative BFD pizza, through Jan. 27, will win $500 worth of Domino's gift certificates. The most creative BFD will be determined by a panel of Domino's Pizza LLC employees. Creators of the second and third most creative BFD pizzas will each receive $50 in Domino's gift certificates.

The unique name created for the BFD pizza and the combination of BFD pizza toppings will be considered when choosing a winner.

--Nina M. Lentini

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