Cook, 45, has been with Nike for almost 12 years, working in various sales and general management roles in the United States and Europe, including country sales manager for the United Kingdom, regional apparel sales director for Europe, Middle East and Africa, and general manager for Nike Team Sports in the United States.
Most recently, Cook developed a five-year strategic plan to grow the brand in Asia and energize the Jordan brand in Europe. In his new role, Cook will report to Craig Zanon, head of global basketball for Nike.
--Nina M. Lentini