Wal-Mart Nixed 1,400 Mags From Shelves
Jan 22, 2008, 9:00 AM
Wal-Mart has nixed about 1,400 mags from its in-store distribution list, the New York Post reported. But the news may not be as bad as it sounds. The mags taken off the shelves made up only 2% to 3% of total mag retail sales for the chain. The 1,000 pubs remaining make up the lion's share of mag revenues. Although poor sales was the primary reason for the decision, two titles may have been removed because of business reasons: overruns of Better Homes & Gardens and Ladies' Home Journal were being sold for less at a rival store.